Gimlet already hosted its second season of the popular true crime podcast "Crimetown" exclusively on Spotify beginning in October 2018 and paid actress Amy Schumer more than $1 million for rights to her podcast, according to Bloomberg. Gimlet's vast array of fiction and non-fiction shows, including "Reply All," "Startup" and "Homecoming," which was recently adapted into a Netflix series, will help add to Spotify's growing library of podcasts. In a blog post published on Spotify's blog, Ek wrote he anticipates more than 20 percent of listening on Spotify will eventually be "non-music content." Ek said in the interview that Spotify's podcast listeners use the platform "almost twice as much" compared to other users. Spotify hopes the acquisitions will broaden the appeal of its platform. According to Quah, those terms would make it the largest podcast industry acquisition to date. Terms of the deals with Gimlet and Anchor were not disclosed, but late last week, Recode and Vulture podcast critic Nicholas Quah reported Gimlet would sell for north of $200 million. "It's really about expanding our mission from just being about music to being about all of audio and being the world's leading audio platform," Ek said on Squawk On the Street.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |